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Behavioural Algorithms for Online Advertising

Pinned on June 1, 2013 at 3:50 am by Admin

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Behavioural Algorithms for Online Advertising

The request was to create a poster that would explain the Simply algorithm in a simple and appealing way. This is why we have split the process into two parts: in the first part the brand campaign is spread over the clusters (cluster: a group of homogenous websites). In the second, the best performing clusters (depending on the adv campaign) are selected according to the similarity with the brand campaign.

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