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Brand Advocates

Pinned on September 2, 2012 at 2:52 pm by Admin

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Brand Advocates

Brand advocates aren’t shy. They have strong opinions about products and where to buy them. According to the study, brand advocates are 70% more likely to be seen as a good source of information by people around them. In turn, their friends and followers make purchase decisions based on their recommendations. The study found that brand advocates are 50% more likely to create a post that influences a purchase.

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