The only thing constant is change’ goes the famous saying. The speed of change ever since internet and mobile telephony was born has been amazing. Its difficult to imagine that now too long ago, mobile phones were a thing for the elite and communication happened through ‘snail mail’ as it is referred to today. Marketeers are realizing how more time is spent in ever changing new media forms. Facebook has become one of the essential life processes; millions of content pieces are uploaded instantly; connecting with people has become so much more easier. There are some ‘old-school’ marketeers who still believe that this is a fad which shall also pass. Look below and you will realize the extent of the change and why its very important to embrace this change to succeed in the marketplace.