The group buy phenomenon is hard to miss. As the economy continues to challenge consumers, shoppers are feeling recession fatigue. Consumers still want to spend and still want quality, just not at a high cost. Value – not to be confused with cheap product or low prices – has become exceedingly important. Value-driven group buys have changed the way we purchase. There’s no going back, so embrace or surrender. While a group deal may not be fit for every business, the value-driven economy is unavoidable.