Blogging, which began as nothing more than an online form of diary keeping, has grown into one of the fastest and most popular ways to convey information. In 2011, there were 181 million active blogs. Aggregation connects and synthesizes blog entries with a speed that print never could achieve. This vast web of information presents the opportunity to assert your company as a thought leader in its industry. Starting a company blog can fortify your social media personality, draw more traffic to your website, and create a network with like-minded professionals.