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Landing Pages for PPC

Pinned on August 11, 2012 at 11:11 pm by Admin

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Landing Pages for PPC

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. This increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank).

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