A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we’ve created this infographic to help show how much a social following is really worth to businesses. In this infographic you will learn: How following a brand can effect customers purchase intent. What companies are saying about the effect of social media. The value of Twitter and Facebook followers. Average costs of acquiring Twitter and Facebook followers through promoted means.