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Marketing Technology Landscape

Pinned on November 17, 2012 at 6:30 pm by Admin

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Marketing Technology Landscape

When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem. After an ungodly amount of tweaking, I’ve decided to adopt an agile approach and “ship” this first version — as imperfect as it is — and iterate and improve it with your feedback:

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