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Sinking Confidence

Pinned on August 3, 2012 at 4:01 am by Admin

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Sinking Confidence

Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, skills, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. To discover whether it’s better to hire a full-time, in-house marketing team or to contract those tasks out to another firm, follow the chart below.

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