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The 2011 Ecommerce Holiday Season in Review

Pinned on July 26, 2012 at 5:01 am by Admin

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The 2011 Ecommerce Holiday Season in Review

The value of listening is obvious to brands according to Forrester Research. Though only 50% of brands responded that social media was a core function of their marketing program, nine out of ten have some form of monitoring program in place. Eight out of ten respond to customer feedback online and almost 70% incorporate customer ideas to their business process.

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