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The Anatomy of Content Marketing: the heart Online Success

Pinned on August 25, 2013 at 1:23 pm by Admin

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The Anatomy of Content Marketing: the heart Online Success

In this infographic we looked at social media mentions around the movies nominated for Best Picture. We measured the volume, built a sentiment index and more interestingly, detected the number and type of unique adjectives used in those social media posts. After looking at the number of adjectives and their type (positive/negative), the number of mentions as well as the sentiment index, we decided to award the “Social Oscars” to “The Help”.

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