Are you feeling particularly empowered as a customer or consumer these days? You should! The evolution of technology over the last five decades has fundamentally shifted the position of the customer as we move into a decade of social business. It is no longer aboutB2B or B2C or B2B2C; it is about a company’s relationship with you as a person. What drove this shift? Technology. And sometimes we have to step back to see how dramatic the change has been, in order to see how dramatic our future will be.