Content marketing is nothing new. In fact, most companies utilize it every. A recent study found that 79% of B2B marketers post articles and 74% use social media as part of their content marketing plans. Quality content has the ability engage people, as well as convert online visitors to customers and grow your brand. At the ODM Group, we have found that content focusing on what is new in our industry or upcoming trends is popular among our target audience. This is key because popular content is more likely to be shared, thus more effective for your overall marketing efforts.