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Who is the Social Consumer?

Pinned on December 5, 2012 at 11:41 am by Admin

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Who is the Social Consumer?

With businesses rushing to extend their digital distribution of media to connected consumer devices, and Cable television threatened by the onslaught of “OTT” (Over the Top) services, it is more important than ever to truly understand the “Digital Media Consumer”. Who are they? What are their likely behaviors? What tasks will they need to accomplish, when accessing broadband user experiences across devices?

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