So here’s the thing, marketing is important. And although we all know this, what you may not know is why you need to market yourself. Entering the world of websites, social media, and mobile phones can seem overwhelming and you might even wonder if it’s really worth it–it is! The average consumer is turning to the Internet for information before using anything else. Gone are the days of phonebooks. Traditional marketing is still important, but having an online presence is equally important. At the click of a button your consumers can find reviews of your products and customer service, and within seconds they can be at your competitors website. Marketing today is all about knowing your tools and using them properly. If you want to compete, it is absolutely essential that you invest time and money in online PR.